General

Build Smarter Ad Segments with Cortex

Launching a successful advertising campaign is a balancing act. Advertisers want to reach as many people as possible, but also need to ensure precise targeting […]

Michael Firn May 3, 2021
Cortex Product Updates

Cortex Update – New Visualization Tools for Business Metrics, ML Understanding, and ML Monitoring

In order to successfully deploy and automate Machine Learning into data workflows, performance tracking and data visualizations play a crucial role. This is why recently […]

Emily Chen April 27, 2021
General

Operationalize Machine Learning for Marketing and Product Teams Using Ascend and Vidora

The application of Machine learning to the automation and optimization of various business processes is one of the most impactful ways for businesses to realize […]

Vidora Team March 31, 2021
Cortex Product Updates

Cortex is Now the First No-Code Machine Learning Platform to Enable Uplift Modeling

“How do we get our customers to do X?” Marketing teams are constantly trying to answer some form of this question. For some marketers, X […]

Emily Chen March 30, 2021
General

Predictive Retargeting: Stop Wasting Marketing Dollars on the Wrong Users

For digital businesses, ensuring the user experience is optimized and personalized is a key strategy for keeping users engaged and retained over time.  Alongside a […]

Vidora Team March 16, 2021
Cortex Product Updates

Cortex Update: More Export Options to Operationalize Your ML Predictions

Operationalizing your predictions is often the hardest part of Machine Learning. Even as more and more companies adopt ML, many are limited to analyzing a […]

Michael Firn March 10, 2021
General

A How To Guide : Enabling Netflix-like Machine Learning

Netflix spends tens of millions of dollars yearly on machine learning. These costs include hiring and recruiting high-priced teams, provisioning large-scale infrastructure, and maintaining a […]

Vidora Team March 3, 2021
General

Machine Learning – A Powerful Ally for User Acquisition and User Conversion

Acquiring new users and converting new users is the life-blood of any business. For subscription businesses balancing the cost of acquiring new users with the […]

Emily Chen March 2, 2021
General

Vidora & Zephr Podcast – Using Customer Data Effectively

Data is key to marketers and product teams. But are you using your customer data effectively?  During this week’s Zephr Podcast Sessions, host Scott Howland […]

Vidora Team February 2, 2021
General

Announcing: Segment and Vidora Integration

Today Vidora is happy to announce the completion of our integration with Segment!  Now, you can automatically forward your customer data in Segment to your […]

Vidora Team February 2, 2021
General

Start Leveraging Machine Learning within your Marketing Workflow

Machine Learning is a valuable tool that allows marketers to automate engagement with their customers. With the help of Machine Learning, marketers are able to […]

Emily Chen January 14, 2021
Cortex Product Updates

Cortex Product Update: Move Beyond Content Recommendations

More than ever, consumers demand personalization from their product and marketing experiences. Companies that meet these demands are often rewarded with higher loyalty, engagement, revenues, […]

Michael Firn January 6, 2021

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