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Maximizing customer loyalty is the key to success for any subscription-based company. If you can keep customers coming back for more, they’ll create a predictable foundation of revenue for your business. If you can’t, you’ll spend a fortune trying to constantly acquire new users. Not only do long-term customers offer more lifetime value, they’re also more likely to be upsold and refer others to your service. But fostering this kind of customer loyalty can be a daunting challenge.

Cortex allows subscription companies to predict exactly which paid customers are at risk of churn and which free ones are primed for upsell. Use these predictions to carry out targeted retention, upsell, and win-back campaigns, or to learn which customer attributes and behaviors drive maximum loyalty for your business.


Media companies face astronomical upfront costs in creating, licensing, and distributing content, but don’t know ahead of time which content will effectively engage users. In an age of ubiquitous digital content, media companies must also deliver personalized experiences in order to attract and retain users to their platforms. These paradigms present challenges but also an opportunities — creating and surfacing relevant content to the right users has become a key differentiator across the media landscape.

Cortex allows media companies predict which content is likely to perform well on your distribution platforms, enabling you to make forward-looking licensing and production decisions to better serve the interests of your users. Use predictive look-alike models to expand audience segments for your advertisers. Generate and expose personalized content recommendations which maximize engagement for each of your users. Recommendations update in real-time as users navigate your site, ensuring that your content is delivered to users in a highly personal way.


As customer purchase behavior increasingly migrates online, commerce companies face various challenges in adapting to the new and rapidly changing retail landscape. In the digital world, customers are a layer removed from your products. How do you provide them the same tailored experiences and maintain a unique voice in an increasingly crowded eCommerce world?

Using Cortex, eCommerce companies can turn data into value across their organizations. Target your promotional marketing campaigns by predicting which customers are likely to purchase and when. Maximize revenue from outbound communication and personalize user experiences by generating item recommendations for each user in real-time. Optimize inventory management and supply chain operations by predicting purchases and returns for each item in your catalogue.

Financial Services

Customer loyalty is the key to profitability for any consumer-facing financial services company. High acquisition costs necessitate long-term customer relationships, but competition between banks is fierce. From retail banking to insurance, any consumer-facing finance company must excel at three key competencies: selling products and services, retaining customers, and managing risk. Machine learning can help optimize all three.

Cortex allows financial services companies to maximize sales by predicting which customers are likely to be upsold on products ranging from credit cards, savings accounts, mortgages, insurance packages, managed portfolios, and more. Retain customers by predicting probability of churn and intervening with personalized promotions for those at-risk of cancelling. Manage risk by predicting late payments, defaults, insurance claims, and more.


Telecommunications is a capital-intensive industry which requires extensive network infrastructure. High fixed costs and low variable costs translate to high operating leverage — acquiring new customers and upselling existing ones is a boon to profitability, while losing customers can lead to steep profit declines. With so much at stake, telecom companies need a smart approach to customer retention and conversion.

Cortex allows telecom companies to predict which customers are likely to churn (and understand the behavioral signals associated with this likelihood) so that they may be targeted and retained via win-back campaigns. Boost sales by predicting which customers are likely to be upsold on which new plans and products and promoting to them accordingly. Predict which customers are likely to make late payments, and mitigate and prepare for that risk.


Professional sports teams foster more brand loyalty than perhaps any other industry. Revenues depend heavily on team performance, but success is often fleeting and unpredictable. How can teams maintain and monetize fan loyalty in the face of such uncertainty?

Off the field, professional sports teams can use Cortex predict which corporate accounts or season ticket holders are likely to churn or be upsold, personalize merchandise offers to maximize fan loyalty, dynamically optimize ticket prices, and more. On the field, use forward-looking predictictions to improve talent evaluation and optimize in-game strategy.


As an executive, you’re constantly looking to strengthen competitive advantages and drive maximum value from your business. Cortex lets you quickly deploy an integrated machine learning solution without costly investments of time and resources. Cortex hones its techniques every time it solves a new problem, allowing you to build on its experience with global Fortune 500s to get a head start turning your data into value. Enable new strategic initiatives for your business and visualize the impact of machine learning on your key goals today.


Your customer retention strategy starts with understanding your users. Since marketers often lack the technical background necessary for predictive modeling, they’ve long relied on past customer behavior to inform future marketing strategy. Cortex gives you the tools to predict customer behavior before it occurs using the easiest point-and-click machine learning interface on the market. Automate and personalize customer communication, gain deep predictive insight into your user base, and run targeted retention, win-back, and upsell campaigns all without writing a single line of code.

Product Teams

Customers increasingly demand personalized experiences from their products, and catering to their unique preferences pays dividends — according to Gartner, personalization engines will boost profits by 15% for digital business by 2020. As the product expert, you’re in the best position to dictate which experiences should be personalized and how. Cortex gives you the power to build machine learning technology directly into your digital products without a data science intermediary. Create personalized experiences which update in real-time and maximize engagement for every one of your users.

Business Analysts

Analyzing your business requires finding a solid basis for recommendations that will deliver value to your organizations. Traditionally, business analysts have relied on backwards-looking analytics to make these critical decisions. With Cortex, use robust forward-looking predictions to inform how you shape and grow the future of your company. Gauge the overall health of your business to focus on high-impact projects and maximize the value of your resources.


Integrating your business with third party software vendors can be a pain. Cortex makes it easy to incorporate machine learning directly into your existing applications and business tools. With a variety of mechanisms to automatically ingest data and provide access to model outputs, Cortex eliminates the hassle of hooking up your business to its powerful machine learning engine.