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    • Why Customer Data? iconWhy Customer Data?Use our tools and frameworks to help your team overcome customer data challenges
    • ML Pipelines iconML PipelinesCortex's robust toolset helps automate every step of the Machine Learning Pipeline
    • Real-Time Decisioning iconReal-Time DecisioningCombine your batch and real-time data for machine learning decisioning
    • mParticle + Vidora iconmParticle + VidoraUncover new ways to leverage your customer data
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Use Cases for Real-Time Decisioning

Leverage your real-time and batch historical data for onsite decisioning, user segmentation, marketing decisioning, and onsite personalization

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Onsite Decisioning

Increase user conversions across paywalls, registration walls, and user journeys.

Advanced Segmentation

Build segments using prescriptive models and down-stream funnel optimization.

Marketing Decisioning

Increase conversions and engagement in outbound emails, push notifications, and more.

Onsite Personalization

Personalize onsite experiences using recommendations, similars, and trending.

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