Machine Learning is a valuable tool that allows marketers to automate engagement with their customers. With the help of Machine Learning, marketers are able to build optimal user segments, predict future events, and create more relevant personalized campaigns.
Marketing teams are able to easily drive tangible ROI from Machine Learning in just a short amount of time. Machine Learning can yield vastly better performance than more traditional data-driven techniques while maintaining existing marketing workflows.
The Vidora team is very excited about the opportunities for marketers to start using Machine Learning. We created a case study to convey how easy it is for marketing teams to leverage Machine Learning in their existing workflows and to realize its numerous benefits today.