Next-best-action enables you to choose the right path for each user across your consumer experiences. Cortex provides advanced next-best-action tools like incorporating the value of actions in decisioning and easily enabling new customer interventions using techniques like explore-exploit.
Sending the right offer or discount to a user to encourage a subscription or prevent churn is a key component of many marketing strategies. Cortex enables your team to leverage advanced techniques like Uplift Modeling in combination with real-time data to ensure you are maximizing the value of every offer.
Target Anonymous and First-Time Users
Your team can now easily incorporate real-time data into your machine learning models to make decisions on 1st time or anonymous users. With the impending deprecation of 3rd party cookies, it will be even more important to leverage all 1st party data to personalize user experiences.