Next-Best-Action
Next-best-action enables you to choose the right path for each user across your consumer experiences. Cortex provides advanced next-best-action tools like incorporating the value of actions in decisioning and easily enabling new customer interventions using techniques like explore-exploit.
Next-Best-Offer
Sending the right offer or discount to a user to encourage a subscription or prevent churn is a key component of many marketing strategies. Cortex enables your team to leverage advanced techniques like Uplift Modeling in combination with real-time data to ensure you are maximizing the value of every offer.
Target Anonymous and First-Time Users
Your team can now easily incorporate real-time data into your machine learning models to make decisions on 1st time or anonymous users. With the impending deprecation of 3rd party cookies, it will be even more important to leverage all 1st party data to personalize user experiences.
Real-Time Decision SDK Features
Easily embed into your product
Target both anonymous and registered users
Use real-time and historical data
Easily add new actions (e.g. new discount offers, new user journeys, etc.)
Set up business rules to weigh value to different user actions
Visualize increases in conversions immediately
Specify the right mix of testing vs. optimizing
Leverage prescriptive modeling (Uplift models)
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