Using Analytics, Predictions, and Prescriptions for Business Decisioning

Data helps a business make better decisions. There are a lot of approaches a business can take to leveraging data. In this blog post, we […]

The Vidora Decisioning SDK – An Overview

Machine learning enables your business to make better decisions using data. Our goal with the Vidora Decisioning SDK is to empower teams to take full […]

Dynamic Decisioning, Next-Best-Offer, and Next-Best-Action

Machine learning provides a strong framework for optimizing digital user journeys. One powerful technique within the machine learning arsenal is dynamic decisioning, which can be […]

How Businesses Use Machine Learning : Analysis vs. Automation

How is your business using machine learning? When working with customers we often see two extremes in how a business thinks about machine learning – […]

Enhance your Email Marketing Strategy with Machine Learning

Marketers of all stripes leverage email marketing to increase conversions. A problem many marketers face is how to increase their conversions. Moreover, they ask “how […]

Implementing Machine Learning to Directly Optimize for Business Value

Machine learning is a great technology to optimize aspects of your business – whether it be subscription conversions or e-commerce purchases. But, across many of […]

Implementing the Best Dynamic Decisioning Experience: Uplift Modeling and Real-Time Inference

Dynamic decisioning enables businesses to build user journeys which are tailored uniquely to individual users. Machine learning can be a powerful ally to any dynamic […]

When is Real-Time Machine Learning your Best Bet?

Once a machine learning pipeline is built, predictions can be made off of that pipeline. Typically there are two broad modes of leveraging the pipeline […]

Vidora on the Pathmonk Presents Podcast

During this week’s Pathmonk Presents Podcast, Vidora’s Head of Operations Shawn Azman joins to discuss what goes into marketing and selling Machine Learning software.  The […]

Announcing: Permutive and Vidora Integration

Vidora is now integrated with the Permutive DMP. How does the integration work? These easy three steps take you from raw data to ML-based ad […]

Real-Time Machine Learning – Why It’s Valuable and How to Make it Work!

Real-Time Machine Learning is emerging as an increasingly important component for product and marketing teams. Use cases range from dynamic decisioning to targeting anonymous users […]

Cortex Update: New Data Ingestion Capabilities for Better Machine Learning Pipelines

At Vidora, we’ve designed Cortex to be flexible when it comes to data ingestion. Data ingestion is the process of transporting data from one or […]

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