Predictive Retargeting: Stop Wasting Marketing Dollars on the Wrong Users

For digital businesses, ensuring the user experience is optimized and personalized is a key strategy for keeping users engaged and retained over time.  Alongside a […]

Cortex Update: More Export Options to Operationalize Your ML Predictions

Operationalizing your predictions is often the hardest part of Machine Learning. Even as more and more companies adopt ML, many are limited to analyzing a […]

A How To Guide : Enabling Netflix-like Machine Learning

Netflix spends tens of millions of dollars yearly on machine learning. These costs include hiring and recruiting high-priced teams, provisioning large-scale infrastructure, and maintaining a […]

Machine Learning – A Powerful Ally for User Acquisition and User Conversion

Acquiring new users and converting new users is the life-blood of any business. For subscription businesses balancing the cost of acquiring new users with the […]

Vidora & Zephr Podcast – Using Customer Data Effectively

Data is key to marketers and product teams. But are you using your customer data effectively?  During this week’s Zephr Podcast Sessions, host Scott Howland […]

Announcing: Segment and Vidora Integration

Today Vidora is happy to announce the completion of our integration with Segment!  Now, you can automatically forward your customer data in Segment to your […]

Start Leveraging Machine Learning within your Marketing Workflow

Machine Learning is a valuable tool that allows marketers to automate engagement with their customers. With the help of Machine Learning, marketers are able to […]

Cortex Product Update: Move Beyond Content Recommendations

More than ever, consumers demand personalization from their product and marketing experiences. Companies that meet these demands are often rewarded with higher loyalty, engagement, revenues, […]

Announcing: Zephr and Vidora Partnership and Integration

Today Vidora is happy to announce our official partnership and integration with Zephr!  Combining the value of Zephr and Vidora enables any marketing or product […]

Machine Learning Secrets – The Best Ways to Evaluate Machine Learning Models

Machine learning is increasingly the cornerstone of success for numerous marketing and product teams. The ability to harness predictive insights is invaluable to optimize and […]

How Marketers Can Use Machine Learning to Build Optimal User Segments

Identifying a target market is the first and most important step in building a marketing campaign. For every campaign created, a target audience is required. […]

Learn How Retailers Can Increase Holiday Sales Using Machine Learning

The holiday season is right around the corner. Machine learning offers retailers the ability to create new types of campaigns designed to increase holiday sales. […]