General

Predictive NPS: Rethinking NPS Using Machine Learning

Net Promoter Score (NPS) is a leading indicator of growth for your business. Collecting NPS surveys is a great way to gather information about your […]

Emily Chen October 26, 2020
General

Vidora & BootstrapLabs Applied AI and Enterprise Productivity Webinar

We are excited to announce that our CEO, Alex Holub, will be speaking at Bootstrap Lab’s Applied AI and Enterprise Productivity Webinar. BootstrapLabs is one […]

Emily Chen October 19, 2020
General

Machine Learning Secrets for Marketers : Conditional Goals

In most machine learning models (specifically supervised machine learning models) a goal is set by a Cortex user and the machine learning system will generate […]

Alex Holub October 12, 2020
General

What Makes Machine Learning Unique from other Data Science Techniques?

Machine learning falls under the general umbrage of data science. And yet, the term machine learning is used so much that it could very well […]

Emily Chen September 21, 2020
General

Machine Learning Secrets for Marketers – Specifying a Training Cohort

Machine learning has the potential to dramatically augment the productivity of marketers across enterprise organizations. In this blog post we uncover yet another machine learning […]

Alex Holub September 14, 2020
General

5 Keys to Enabling Marketers with Machine Learning

Machine learning offers a powerful set of tools for marketers to optimize and automate engagement with customers. However, many organizations struggle to directly empower their […]

Emily Chen September 8, 2020
Cortex Product Updates

Cortex Update: New Integrations for Smoother ML Workflows

In today’s digital world, businesses have access to more information than ever. Cloud-based vendors have simplified the process of managing this data, but they often […]

Michael Firn August 27, 2020
General

AI-Powered Real Estate: Leveraging Machine Learning to Predict Market Behavior

There’s no question machine learning has the power to be transformative for the Real Estate industry. Automated Valuation Modeling (AVM) provides national real estate valuation […]

Emily Chen August 21, 2020
ML in Business

3 Ways to Evaluate a Propensity Model

Propensity models are an increasingly important machine learning tool for marketers and product managers. Propensity models are used for such broad ranging tasks as predicting […]

Michael Firn August 17, 2020
ML in Business

Uplift Modeling – Some Practical Examples

Uplift Modeling is an important machine learning technique which every marketer and product manager should be aware of. In many cases, marketers might want to […]

Vidora Team August 17, 2020
General

News Corp Australia Automates Complex Machine Learning Processes with Vidora’s Cortex [3/3]

Join us for a 3-part interview with Lionel Port, Head of Data Technology at News Corp Australia [Part 3] In Part 2 of our 3 […]

Alex Holub August 11, 2020
General

News Corp Australia Automates Complex Machine Learning Processes with Vidora’s Cortex [2/3]

Join us for a 3-part interview with Lionel Port, Head of Data Technology at News Corp Australia [Part 2] In Part 1, Lionel Port, Head […]

Alex Holub August 11, 2020