General

Using Analytics, Predictions, and Prescriptions for Business Decisioning

Data helps a business make better decisions. There are a lot of approaches a business can take to leveraging data. In this blog post, we […]

Michael Firn October 26, 2021
General

The Vidora Decisioning SDK – An Overview

Machine learning enables your business to make better decisions using data. Our goal with the Vidora Decisioning SDK is to empower teams to take full […]

Michael Firn October 5, 2021
General

Dynamic Decisioning, Next-Best-Offer, and Next-Best-Action

Machine learning provides a strong framework for optimizing digital user journeys. One powerful technique within the machine learning arsenal is dynamic decisioning, which can be […]

Emily Chen September 28, 2021
General

How Businesses Use Machine Learning : Analysis vs. Automation

How is your business using machine learning? When working with customers we often see two extremes in how a business thinks about machine learning – […]

Emily Chen September 24, 2021
General

Enhance your Email Marketing Strategy with Machine Learning

Marketers of all stripes leverage email marketing to increase conversions. A problem many marketers face is how to increase their conversions. Moreover, they ask “how […]

Emily Chen September 15, 2021
General

Implementing Machine Learning to Directly Optimize for Business Value

Machine learning is a great technology to optimize aspects of your business – whether it be subscription conversions or e-commerce purchases. But, across many of […]

Emily Chen September 7, 2021
ML in Business

How to Make Real-Time Machine Learning Work for User Journeys

The enterprise Machine Learning (ML) landscape is increasingly trending toward real-time inference. This is especially true when it comes to powering dynamic user journeys onsite. […]

Michael Firn August 25, 2021
ML in Business

A How To Guide – Increasing Clicks, Conversions, and Purchases using Machine Learning

Cortex offers a variety of tools to enable your teams to increase key business metrics. When it comes to increasing short term metrics like clicks […]

Michael Firn August 18, 2021
ML in Business

Dynamic Decisioning Using Real-Time Machine Learning – The 3 Most Important Types of Features

Dynamic decisioning is a powerful technique for optimizing user journeys. Choosing what to show an individual user in order to incentivize the right action, including […]

Michael Firn August 2, 2021
Cortex Product Updates

Time Machine Machine Learning : Train Pipelines in the Past

Your business changes over time. Your business changes may (or may not) impact the performance of machine learning pipelines which are dependent on data generated […]

Michael Firn July 16, 2021
ML in Business

Best Practices when Operationalizing Machine Learning Pipelines – Vidora and Ascend Podcast

Have you ever wondered what is involved in operationalizing machine learning for your business? If you have, join Vidora’s Head of Operations Shawn Azman on […]

Sarah Miller July 13, 2021
ML in Business

Top 5 Questions to Ask when Thinking about Machine Learning

Businesses are making big bets to collect and manage vast amounts of their data. As the amount of data increases, companies are considering how Machine […]

Vidora Team July 12, 2021