The holiday season is right around the corner. Machine learning offers retailers the ability to create new types of campaigns designed to increase holiday sales. In this post and video we describe how retailers are maximizing the value of their inventory to drive new revenue using machine learning.

The Challenge

Customers hate it when their inbox gets flooded with messages they are not interested in. It has been found that 43% of email subscribers wish they received fewer emails from companies they have voluntarily subscribed to. How can you market holiday promotions without overwhelming customers with too many messages?

The Opportunity

With the help of Machine Learning you can target specific users who are most likely to purchase a certain item or from a particular category. Vidora’s Cortex allows you to easily build a predictive ML pipeline to rank your users from most likely to least likely to purchase.

With this ranked list of users, you are able to create unique holiday marketing campaigns targeted to specific customers who are most likely to boost your sales.

Watch a quick demo below on how to build your own future events pipeline in Cortex.

12 Days of Holiday Sales

Want to learn more about building predictive Machine Learning Pipelines in Cortex? Email us at or fill out the form below.


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