How Marketers Can Use Machine Learning to Build Optimal User Segments

Identifying a target market is the first and most important step in building a marketing campaign. For every campaign created, a target audience is required. […]

Learn How Retailers Can Increase Holiday Sales Using Machine Learning

The holiday season is right around the corner. Machine learning offers retailers the ability to create new types of campaigns designed to increase holiday sales. […]

Predictive NPS: Rethinking NPS Using Machine Learning

Net Promoter Score (NPS) is a leading indicator of growth for your business. Collecting NPS surveys is a great way to gather information about your […]

Machine Learning Secrets for Marketers – Specifying a Training Cohort

Machine learning has the potential to dramatically augment the productivity of marketers across enterprise organizations. In this blog post we uncover yet another machine learning […]

5 Keys to Enabling Marketers with Machine Learning

Machine learning offers a powerful set of tools for marketers to optimize and automate engagement with customers. However, many organizations struggle to directly empower their […]

3 Ways to Evaluate a Propensity Model

Propensity models are an increasingly important machine learning tool for marketers and product managers. Propensity models are used for such broad ranging tasks as predicting […]

Uplift Modeling – Some Practical Examples

Uplift Modeling is an important machine learning technique which every marketer and product manager should be aware of. In many cases, marketers might want to […]

The AI-driven Customer Experience

How to quickly adapt and personalize customer experiences based on rapidly changing market conditions with Vidora and MoEngage. Watch the short skim-inar below: As we […]

Data Science Automation for Machine Learning: Enabling Your Business to Compete in Dynamic Environments

We are living in an era of unprecedented change. Beyond the pernicious advent of black swan events, technology’s relentless pace of innovation is creating an […]

Adapt and Thrive in a Changing Market with Continuous Machine Learning

One of the most compelling qualities of machine learning technology is that it can continuously learn based on the latest available information. As the market […]

Machine Learning in Real Estate

Real estate is a dynamic space where buyers, sellers, agents and brokers are constantly interacting with each other. Companies in the real estate market have […]

Uplift Modeling

Don’t just predict business outcomes. Influence them. As Machine Learning continues its rapid adoption in the business world, it’s opening new doors for data-driven marketing […]

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