Turn Your Customer Data Into a Competitive Advantage
Financial service companies have access to a wealth of proprietary offline and online data on their users. Cortex enables your team to fully leverage that data and drive business value. No coding. No hassle. Use cases range from increasing cross-sells of new product to choosing the right channels to engage users to increasing engagement in consumer experiences.
Obtain New Customers
New customers are the life-blood of any business. Cortex enables businesses to obtain new users with models ranging from predicting the likelihood anonymous users converting to a customer to customizing user experiences to increase conversions.
Cross-Sell Products
Increasing customer lifetime value through cross-sells and up-sells is a key component of any business. You have the data. With Cortex you can activate that data to easily cross-sell and up-sell existing services and increase the value of every customer.
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Machine Learning for Any Customer Interaction
Data Teams
Empower the customer facing teams to increase ROI and engagement with automated Machine Learning that is integrated into your workflow.
Marketing Teams
Increase engagement with predictive segmentation and maximize campaign ROI with prescriptive Uplift Modeling.
Product Teams
Use Dynamic Decisioning to increase conversion rates and content recommendations to keep customers engaged.