For companies with a lot of content or a large inventory, e.g. Media & Retail, knowing what each customer will be most interested in is difficult to discern. Cortex compares all possible recommendations with each customer’s past behavior to generate the best recommendations for every customer.
Predict Customer Segments with Look-Alike Modeling
When new customers begin interacting with a service, it’s often unclear what their intentions are. With Cortex, you can use their behavior to predict the type of customer they will become based on past interactions of other customers. This information can be used to customize a better experience for each user.
Machine Learning for Any Customer Interaction
Empower the customer facing teams to increase ROI and engagement with automated Machine Learning that is integrated into your workflow.
Increase engagement with predictive segmentation and maximize campaign ROI with prescriptive Uplift Modeling.
Use Dynamic Decisioning to increase conversion rates and content recommendations to keep customers engaged.