ML in Business

Getting The Needle Out Of The Haystack – Make Data Predictive With A.I.

Instinct Or Data? In today’s business world, organizations are composed of many people with varying motivations and thought processes. It can be hard to reach […]

Sarah Miller May 2, 2016
ML in Business

The Crystal Ball of CLV – Predicting Customer Loyalty

In our previous blog post, we talked about the importance of measuring churn. We also discussed why leveraging A.I. can help with predicting and prevent […]

Sarah Miller April 21, 2016
ML in Business

Don’t Let Your Brand Jump the Shark – Preventing Churn With A.I.

It’s the common enemy lurking under the surface, ready to strike – no matter how big your business or what industry you’re in… Churn. Building […]

Sarah Miller April 4, 2016
ML in Business

2016’s Keys to Marketing Success: The Year of A.I. and Big Data

As 2016 gets underway, setting your business’s goals for the year ahead means asking tough marketing questions. But in an online world that is growing […]

Sarah Miller February 18, 2016
ML in Business

Personalizing in 360 Degrees – It’s A Race Against Time!

In our last post, we talked about: Why it’s often asked whether it’s better to focus on acquiring new customers or retaining the ones you […]

Sarah Miller November 30, 2015
ML in Business

Acquisition vs Retention: Are We Asking The Right Question?

Whatever field of business you’re in, your growth depends on your customers. And when it comes to your customers, there are two key goals that […]

Sarah Miller October 26, 2015
ML in Business

The Amazon & Netflix Story: Why You Should Be Personalizing

As the online world gets more competitive, staying relevant is all about knowing what your customers want from you. A Digital Trends study showed that […]

Sarah Miller August 20, 2015
ML in Business

Solving The Mystery Of Web Optimization

The online world is changing – and it’s more difficult than ever to break through to your customers and engage them. People have shorter attention […]

Sarah Miller August 13, 2015
ML in Business

Don’t Be Fooled: Personalization Isn’t What You Think

2 or 3 years ago, ‘personalization’ became the hottest idea on the internet. Online marketers, web content specialists and internet-based companies poured billions of dollars […]

Sarah Miller July 13, 2015
ML in Business

5 Reasons To Love Personalized Websites

The online world is changing. Did you know that people are spending twice as much time on the internet as they did 5 years ago […]

Sarah Miller July 7, 2015
ML in Business

2015 – Data-Driven Consumer Experiences Come of Age

2015 is going to be the year that algorithms powering data-driven experiences will transform how we experience the online world. Increasingly intelligent algorithms, driven by […]

Alex Holub January 5, 2015
ML in Business

Breaking the One-Size-Fits-All Web with Dynamic Experiences

A-B testing is a staple of online development. Google famously varied the hue of the Google blue and the exact layout of their landing and […]

Alex Holub August 23, 2014

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