ML in Business

AI and Social Selling – An interview with with Meera Bhatia, VP Product at Stella & Dot

Vidora’s AI Spotlight Series is a series of conversations with leaders, academics and pioneers in the world of artificial intelligence about where AI is today, […]

Sarah Miller January 26, 2017
ML in Business

AI Spotlight Series – Fidel Zawde

Vidora’s AI Spotlight Series is a series of conversations with leaders, academics and pioneers in the world of artificial intelligence about where AI is today, […]

Sarah Miller November 18, 2016
ML in Business

Variety: How Media Companies Are Using AI to Connect With Consumers

Vidora CEO Alex Holub featured alongside YouTube VP of Engineering Cristos Goodrow and Google CEO Sundar Pichai in an article about how to connect with […]

Sarah Miller November 10, 2016
ML in Business

Putting Together A Winning Data Team – Build Or Outsource?

In our last post, we talked about what it takes to find a great data scientist for your team. Besides the basics of a strong […]

Abhik Majumdar September 9, 2016
ML in Business

Looking To The Future: Strategic AI in MarTech

In February 2010, Watson, IBM’s AI computing system, defeated two Jeopardy! Champions. Five years and one month later, Google’s DeepMind AI, AlphaGo, would defeat Lee […]

Alex Holub August 29, 2016
ML in Business

Finding Your Rock Star Data Scientists

When it comes to crunching enormous amounts of data and making sense of it all, it can take finding a huge team of data scientists […]

Abhik Majumdar August 22, 2016
ML in Business

How Small Changes in Churn Rate Lead to Big Revenue

User churn is the bane of every subscription business. In this post we explore the impact of reducing churn on revenue by examining the impact […]

Sarah Miller July 7, 2016
ML in Business

Reducing User Churn with Machine Learning – Precision and Recall

Big data, automation, and AI play increasingly important roles in helping businesses better understand and predict user behaviors. This post explores the statistical concepts of […]

Abhik Majumdar June 18, 2016
ML in Business

3 Stats On Why Customer Retention Is Vital To Your Business

Customer retention is less of a priority for 44% of companies compared to customer acquisition. But when it comes to maximizing CLV, which we talked […]

Sarah Miller June 17, 2016
ML in Business

7 Ways AI Can Reduce Churn For OTT Services

Launching an OTT subscription service is hard. It involves building infrastructure, delivering experiences across multiple platforms, acquiring a compelling set of content, and marketing the […]

Alex Holub June 10, 2016
ML in Business

Taking A Closer Look At CLV

Customer Lifetime Value is considered by 75% of North America’s top business executives as “an extremely important” indicator of their business’s health. Understanding CLV and […]

Sarah Miller May 24, 2016
ML in Business

Going Beyond: How A.I. Can Predict AND Automatically Boost CLV

Understanding customer lifetime value (CLV) is arguably the most important metric for any business. Indeed, for any business to be successful, the cost of acquiring […]

Sarah Miller May 9, 2016

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