Dynamic decisioning enables businesses to build user journeys which are tailored uniquely to individual users. Machine learning can be a powerful ally to any dynamic […]
Once a machine learning pipeline is built, predictions can be made off of that pipeline. Typically there are two broad modes of leveraging the pipeline […]
In general there are two broad phases in any machine learning deployment – (a) training, where the machine learning model is learned and (b) inference, […]
During this week’s Pathmonk Presents Podcast, Vidora’s Head of Operations Shawn Azman joins to discuss what goes into marketing and selling Machine Learning software. The […]
Real-Time Machine Learning is emerging as an increasingly important component for product and marketing teams. Use cases range from dynamic decisioning to targeting anonymous users […]
In order to successfully deploy and automate Machine Learning into data workflows, performance tracking and data visualizations play a crucial role. This is why recently […]
The application of Machine learning to the automation and optimization of various business processes is one of the most impactful ways for businesses to realize […]
“How do we get our customers to do X?” Marketing teams are constantly trying to answer some form of this question. For some marketers, X […]
For digital businesses, ensuring the user experience is optimized and personalized is a key strategy for keeping users engaged and retained over time. Alongside a […]
Netflix spends tens of millions of dollars yearly on machine learning. These costs include hiring and recruiting high-priced teams, provisioning large-scale infrastructure, and maintaining a […]
Acquiring new users and converting new users is the life-blood of any business. For subscription businesses balancing the cost of acquiring new users with the […]
Data is key to marketers and product teams. But are you using your customer data effectively? During this week’s Zephr Podcast Sessions, host Scott Howland […]