Over the past few weeks, we have been launching new features within Cortex that make it easier for teams to get up and running with […]
User segmentation is a critical component of adtech, marketing, and product strategies. Organizations are increasingly focused on different techniques for segmenting users using declared 1st […]
In this video, Vidora’s Shawn Azman walks through how to build a real-time decisioning pipeline in Cortex which uses both historical and real-time data to […]
Businesses are making big bets to collect and manage vast amounts of their data. As the amount of data increases, companies are considering how Machine […]
Dynamic decisioning is a powerful technique for optimizing user journeys. Layering machine learning technology into the dynamic decisioning process, including techniques like Uplift Modeling and […]
Dynamic decisioning enables businesses to build user journeys which are tailored uniquely to individual users. Machine learning can be a powerful ally to any dynamic […]
Once a machine learning pipeline is built, predictions can be made off of that pipeline. Typically there are two broad modes of leveraging the pipeline […]
In general there are two broad phases in any machine learning deployment – (a) training, where the machine learning model is learned and (b) inference, […]
During this week’s Pathmonk Presents Podcast, Vidora’s Head of Operations Shawn Azman joins to discuss what goes into marketing and selling Machine Learning software. The […]
Real-Time Machine Learning is emerging as an increasingly important component for product and marketing teams. Use cases range from dynamic decisioning to targeting anonymous users […]
The application of Machine learning to the automation and optimization of various business processes is one of the most impactful ways for businesses to realize […]
For digital businesses, ensuring the user experience is optimized and personalized is a key strategy for keeping users engaged and retained over time. Alongside a […]