How does Vidora’s technology work with mParticle? Starting today, mParticle customers can integrate their customer data with the Vidora Cortex platform. The combined offering increases […]
Find your most at-risk users in just a few clicks using mParticle and Vidora. In the video below, Emily Chen walks through how to predict […]
We continue to see broad adoption and excitement around real-time decisioning for experiences like next-best-action and next-best-offer. One of the key parameters for real-time decisioning […]
Next-best-action is a natural paradigm for making user journey decisions. Traditionally, marketers have taken a one-size-fits all or a heuristic approach for the user journey. […]
We recently pushed out two new features enabling teams to generate more value from real-time next-best-action and next-best-offer experiences. The first new feature, multiple decision […]
Over the past few weeks, we have been launching new features within Cortex that make it easier for teams to get up and running with […]
A couple weeks ago, we launched real-time decisioning capabilities within the Cortex UI. We also promised more product features focused on decisioning in the coming […]
Over the past few decades, cookies played a crucial role in marketing efforts in delivering relevant and personalized experiences to consumers without knowing their preferences […]
One of the most exciting areas Vidora is focused on is providing a platform which makes it easy for our customers to integrate machine learning […]
Machine learning decisioning is the natural evolution of machine learning technology from making “predictions” to enabling a business to make “prescriptions” (aka “decisions”) from data. […]
Digital media businesses are increasingly turning to paywalls to realize value from their content. The combination of a digital experience and a transaction (i.e. purchasing […]
Techniques like next-best-action, next-best-offer, and dynamic decisioning can dramatically elevate customer experiences – increasing customer loyalty and driving increased conversions. This post focuses on how […]