Find your most at-risk users in just a few clicks using mParticle and Vidora. In the video below, Emily Chen walks through how to predict […]
We continue to see broad adoption and excitement around real-time decisioning for experiences like next-best-action and next-best-offer. One of the key parameters for real-time decisioning […]
Next-best-action is a natural paradigm for making user journey decisions. Traditionally, marketers have taken a one-size-fits all or a heuristic approach for the user journey. […]
We recently pushed out two new features enabling teams to generate more value from real-time next-best-action and next-best-offer experiences. The first new feature, multiple decision […]
Over the past few decades, cookies played a crucial role in marketing efforts in delivering relevant and personalized experiences to consumers without knowing their preferences […]
Machine learning decisioning is the natural evolution of machine learning technology from making “predictions” to enabling a business to make “prescriptions” (aka “decisions”) from data. […]
Digital media businesses are increasingly turning to paywalls to realize value from their content. The combination of a digital experience and a transaction (i.e. purchasing […]
Techniques like next-best-action, next-best-offer, and dynamic decisioning can dramatically elevate customer experiences – increasing customer loyalty and driving increased conversions. This post focuses on how […]
One of the most challenging recent Vidora product initiatives involved real-time machine learning decisioning which we launched in late 2021 (learn more about real-time decisioning […]
A well known fact is that machine learning requires data. And of course it’s true. Machine learning typically requires a large investment in data infrastructure, […]
We are seeing a shift across our partners from machine learning predictions to machine learning decisions. Machine learning predictions are incredibly powerful. Predictions enable a […]
Machine learning provides a strong framework for optimizing digital user journeys. One powerful technique within the machine learning arsenal is dynamic decisioning, which can be […]