Machine Learning Use Cases for The Media Industry


Machine learning has transformed how we engage with our media. As subscriber retention becomes the dominant measure of success and understanding the value of content becomes more important than ever, Cortex is helping the world’s largest media businesses set themselves up for long term success.

Machine Learning in Media

Common Cortex use cases:


  • Predict & prevent subscriber churn
  • Increase conversions from free to paying users
  • Proactively identify high value content
  • Understand key drivers of product engagement
  • Predict the lifetime value of any given user
  • Predict optimal time of day to re-engage dormant subscribers
  • Personalize content recommendations across platforms in real-time

The Largest Global Brands Trust Vidora


Machine Learning for Everybody


Cortex empowers every member of your team to harness complex machine learning technology in a matter of minutes, wherever their technical expertise lies.

Executives

Marketers

Product Managers

Analysts

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