Machine Learning Use Cases for The Media Industry
Machine learning has transformed how we engage with our media. As subscriber retention becomes the dominant measure of success and understanding the value of content becomes more important than ever, Cortex is helping the world’s largest media businesses set themselves up for long term success.
Common Cortex use cases:
- Predict & prevent subscriber churn
- Increase conversions from free to paying users
- Proactively identify high value content
- Understand key drivers of product engagement
- Predict the lifetime value of any given user
- Predict optimal time of day to re-engage dormant subscribers
- Personalize content recommendations across platforms in real-time
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