One of the most challenging recent Vidora product initiatives involved real-time machine learning decisioning which we launched in late 2021 (learn more about real-time decisioning […]
A well known fact is that machine learning requires data. And of course it’s true. Machine learning typically requires a large investment in data infrastructure, […]
User segmentation is a critical component of adtech, marketing, and product strategies. Organizations are increasingly focused on different techniques for segmenting users using declared 1st […]
We are in 2022! It’s going to be a great year. The Vidora team is truly grateful and excited to be working with such a […]
We are seeing a shift across our partners from machine learning predictions to machine learning decisions. Machine learning predictions are incredibly powerful. Predictions enable a […]
In this video, Vidora’s Shawn Azman walks through how to build a real-time decisioning pipeline in Cortex which uses both historical and real-time data to […]
Machine learning provides a strong framework for optimizing digital user journeys. One powerful technique within the machine learning arsenal is dynamic decisioning, which can be […]
How is your business using machine learning? When working with customers we often see two extremes in how a business thinks about machine learning – […]
Marketers of all stripes leverage email marketing to increase conversions. A problem many marketers face is how to increase their conversions. Moreover, they ask “how […]
Machine learning is a great technology to optimize aspects of your business – whether it be subscription conversions or e-commerce purchases. But, across many of […]
Businesses are making big bets to collect and manage vast amounts of their data. As the amount of data increases, companies are considering how Machine […]
Dynamic decisioning is a powerful technique for optimizing user journeys. Layering machine learning technology into the dynamic decisioning process, including techniques like Uplift Modeling and […]