Last week, Vidora CEO Alex Holub spoke to Daniel Faggella of TechEmergence. They had a conversation about how businesses, particularly in the digital and B2C spaces, can improve marketing results with AI. They also chatted extensively about the resources needed to accomplish these goals. Time, money, in-house or outside expertise, calibration, and data all matter. Using these tools effectively is critical in order to leverage AI in a realistic way.

Read the full article here, and find out more about which types of businesses are best placed to take advantage of the power of Strategic AI, as well as why all businesses should be leveraging machine learning to improve their marketing results.

You can listen to the full podcast here:

Vidora enables anyone in any business to build and use complex machine learning models. With Vidora’s self-service platform, Cortex, machine learning is intuitive, interpretable and fast. Cortex automates the entire machine learning pipeline from raw data to model outputs. Developed by experts in machine learning and artificial intelligence from Stanford, Berkeley and Caltech, Cortex sits at the heart of some of the largest global brands, such as Walmart, News Corp, and Discovery.

To learn more about Vidora and how we improve marketing results, email us at today!

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