We spend more and more of our lives on websites and mobile applications, and this trend shows no signs of slowing down as connectivity improves. For an interesting glimpse into the future while this trend continues, check out this video from Corning.

And yet, most user experiences don’t take full advantage of the online medium. This is because they present static one-size-fits-all experiences to their end users. But the beauty of the online world is that it enables businesses to transcend one-size-fits-all experiences. Now, any business can engage uniquely and directly with each user.

At Vidora, we are developing technology which will not only change how users experience the online world, but also how businesses create consumer-facing experiences. Our technology straddles Artificial Intelligence (A.I.), Human Perception, and Human-Computer Interactions (HCI). We envision a future powered by A.I. where every application and website will adapt to each user based on their interests.

With A.I., personalized experiences will range from changes to site layout, to verbiage, to content and color schemes. Our algorithms take into account not only what we understand about the user, but what we understand more generally about human perception.

Balancing R&D with Immediate Organizational Needs

As a founder, I am constantly balancing between investment in R&D and immediate organizational needs. Since innovation is core to our vision, we built a dedicated team here at Vidora. However, we also realized that partnerships and dialogue with academic and industry partners would do great things for our internal innovation. Our team has strong industry and academic ties to leading institutions in the areas of A.I. and HCI. We are lucky to have partners like Caltech, UC Berkeley, Stanford, Cornell, and IBM Research – it’s a great network for us to build on.

I am incredibly excited at the technology we are working on at Vidora. We are building a unique platform which enables anyone to optimize consumer experiences without leveraging an engineering team. By doing this, Vidora is creating anywhere from a 22%-425% increases in engagement across some of our largest partners.

Today, we have an aggressive roadmap of ideas at Vidora that we are very excited about. We will focus on areas like machine learning, human perception and computer vision. All the while, our AI Research Group will drive the necessary organizational focus to ensure continued technology and product breakthroughs. I can’t wait to see what the next few years have in store for us!

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