“… our business moves fast and we needed to make the technology available quickly across our teams. With Cortex, our team is able to build ML into our products in a matter of minutes, as opposed to months.”
Chief Data Officer at News Corp
“We’re excited by the innovations we’re delivering in the video and live TV space and see Vidora as a strategic partner in helping us provide the best consumer experiences available on any device”
– VP of Product, MobiTV (now Xperi)
Recommendations Increase Stickiness, Increase Revenues, and Reduce Churn
Personalization can have a major impact on your revenue. We’ve seen media companies increase ad revenues by $1.5m with a single personalization deployment (read the case study here) and commerce companies increase revenue by 400% (read the case study here). Our goal with Cortex is to provide your team with all the tools you need to offer the best and most reliable personalization experiences for your users.
Item Recommendations, Category Recommendations, Similars, and Most Popular
Cortex supports a variety of personalized experiences including recommending individual items, recommending categories or groups of items, suggesting similar items or content, and recent most popular items.
Learn how a media company increased available ad revenue by $1.5m using personalization
Scale Across 100 Million+ Users
We’ve helped support some of the largest global media organizations across hundreds of millions of users and billions of behavioral events. Cortex also includes performance monitoring to ensure lowest latencies and reliable performance.
Extensible Personalization Framework
Each personalization experience is somewhat unique. Cortex provides your team with functionality to filter and extend personalization calls. For instance Cortex provides low-latency API calls to return only specific categories or combinations of categories so you can customize exactly what your customers experience.