Vidora Blog

May 10, 2017
neural-networks

Can Neural Networks Provide Insight into User Churn?

Introduction

At Vidora, we’ve been exploring the potential for learning techniques such as convolutional networks and autoencoders to improve our understanding of why users churn. Typically, neural networks are viewed as “black box” models, providing high accuracy but very little interpretability.

May 09, 2017

What Does it Take to Improve Marketing Results with AI?

Last week, Vidora CEO Alex Holub spoke to Daniel Faggella of TechEmergence about how businesses, particularly in the digital and B2C spaces, can improve marketing results with AI. He discussed the resources needed – time, money, in-house or outside expertise, calibration, and data – in order to leverage AI in a realistic way.

April 11, 2017
yael-ai-spotlight

AI Spotlight Series – An interview with Yael Avidan, Head of Product at Adelphic (Acquired by Time Inc.)

Vidora’s AI Spotlight Series is a series of conversations with leaders, academics and pioneers in the world of artificial intelligence about where AI is today, and how it will change the way we do business.

 

Adelphic is a leading cross-channel platform, providing an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats.