Cortex provides a robust automated machine learning platform. Many of our partners leverage Cortex to personalize offers, articles, videos, and goods. Therefore, with the launch of our Items API, we now allow our partners to programmatically list, control, and add items to Cortex.

Use cases for this component of Cortex include –

  • Firstly, disabling an item recently added to Cortex
  • Next, listing out recently added items to Cortex
  • Additionally, obtaining information on an item which was added to Cortex

Now, you can access the new Items API by logging into Cortex at under the Developers tab here.

Vidora enables anyone in any business to build and use complex machine learning models. With Vidora’s self-service platform, Cortex, machine learning is intuitive, interpretable and fast. Cortex also automates the entire machine learning pipeline from raw data to model outputs, and the Items API is an important component of that. Experts in machine learning and artificial intelligence from Stanford, Berkeley and Caltech developed Cortex. Finally, Cortex sits at the heart of some of the largest global brands, such as Walmart, News Corp, and Discovery.

If you have questions on how to use the Items API please contact your account manager or email us at

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