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A-B testing is a staple of online development. Google famously varied the hue of the Google blue and the exact layout of their landing and […]

Understanding user interest is a crucial component in enabling personalization in the next generation of data-driven consumer experiences. Building an explicit model of a user […]

The internet enables companies to move from ‘broadband’ interactions, where everyone receives the same content and message, to 1:1 interactions. With 1:1 interactions, every online […]