Optimize User Journeys with Machine Learning
Cortex allows marketers to target users in session without the use of any third-party cookies. This is done by building machine learning pipelines powered by real-time user data to make predictions that are translated into actionable business decisions.
Conversion Optimization with Next-Best-Action
Next-best-action enables you to choose the right path for each user across your consumer experiences. Cortex provides advanced next-best-action tools that can yield increases in conversions, brand loyalty, and ROI by creating a more personalized user journey.
Increase Customer Lifetime Value
Techniques like next-best-offer can dramatically elevate the customer experience and increase their lifetime value. We’ve focused on making the interface in Cortex intuitive and easy to modify. This allows marketers to easily add new decisions or offers, weight different offers, and visualize performance increases. Watch a quick next-best-offer video tutorial here.
“Machine learning is a key component of how we create the best value for customers. Cortex allows us to quickly build accurate machine learning experiences to serve customers better.”
Chief Technology Officer at Nutrafol
“It takes a data scientist less than 30 minutes to create a new pipeline. Then, with our fully automated solution, the pipeline is activated within 24 hours.”
Head of Data Technology at News Corp Australia
“… our business moves fast and we needed to make the technology available quickly across our teams. With Cortex, our team is able to build ML into our products in a matter of minutes, as opposed to months.”
Chief Data Officer at News Corp
“Vidora enabled our teams to take advantage of real-time machine learning decisioning across multiple product directions including commerce and subscription initiatives. We are excited about the initial results and are looking forward to continuing to increase subscription conversions.”
VP Technology Projects at New York Post