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Build Sophisticated User Segments with a few Clicks
A machine learning platform empowers your adtech team to not only build look-alike models, but also more advanced segments using techniques like uplift modeling, real-time modeling, and goal-based optimization. All these modeling techniques are available within an intuitive UI enabling you to build and sell new segments with only a few clicks.
Learn how one media business increased ad CTR by 43% using goal-based optimization
“It takes a data scientist less than 30 minutes to create a new pipeline. Then, with our fully automated solution, the pipeline is activated within 24 hours.”
Head of Data Technology at News Corp Australia
“… our business moves fast and we needed to make the technology available quickly across our teams. With Cortex, our team is able to build ML into our products in a matter of minutes, as opposed to months.”
Chief Data Officer at News Corp
Build Segments at Massive Data Scale
Some of the largest global media brands are building segments across hundreds of millions of unique users and billions of behavioral data points. All aspects of the machine learning pipeline are designed to work at scale including automated feature cleaning and automated feature engineering.
Learn how News Corp Australia is using Cortex to Build Segments Across Billions of Behaviors