The writing is on the wall. Big tech is clamping down on 3rd party data. New user privacy measures will make it increasingly difficult to sell targeted ad campaigns using 3rd party data.
That’s bad news.
The good news is that your 1st party data, combined with Machine Learning, can fill the gap and open up new premium ad inventory for the best global brands.
The better news is that Cortex will enable your ad tech and ad sales teams to directly create that inventory using all of your 1st party data.