Predict Customer Segments with Look-Alike Modeling
When new customers begin interacting with a service, it’s often unclear what their intentions are. With Cortex, you can use their behavior to predict the type of customer they will become based on past interactions of other customers. This information can be used to customize a better experience for each use.
For companies with a lot of content or a large inventory, e.g. Media & Retail, knowing what each customer will be most interested in is difficult to discern. Cortex compares all possible recommendations with each customer’s past behavior to generate the best recommendations for every customer.