Influence Conversions with Uplift Modeling
Marketers have a lot of tools and strategies that can be deployed to influence customer behavior, but how can you be sure which strategy work best for each customer? Uplift Modeling removes the guess work by showing the expected increase in conversion likelihood based on each strategy.
Predict Customer Behavior
Cortex uses past customer behavior to predict future behavior. With this information, Marketers can make more informed decisions about which campaigns to run to get the best results.
AI Based Customer Segmentation
Predictive AI can give Marketers a leg up by using Look Alike targeting for customer segmentation. This allows you to find more customers that look like your best performing customers.