Machine Learning Use Cases For Coupons
As online and offline data becomes more available and more critical for the coupon industry, Cortex is helping businesses forecast demand, understand their customers’ needs and bring digital experiences into the real world, across platforms and in real-time.
Common Cortex use cases:
- Predict customer coupon purchases
- Forecast long-term coupon demand
- Dynamically optimize product offerings
- Offer personalized coupons in-person and in real-time
- Predict optimal time to engage customers
- Optimize marketing channels used to engage customers
- Forecast the lifetime value of any given customer
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