Cortex is designed from the ground up to make it easy for any business to deploy, integrate and measure Strategic AI. Cortex is powered by Strategic AI, which enables businesses to optimize for longer term strategic goals. A key component of Cortex is Cortex Queries, which allows businesses to easily integrate Cortex and ask complex questions. As your business evolves and becomes more data-driven, Cortex will evolve with you, helping you answer your hardest and most strategic questions.

Examples of Cortex Queries:

Subscription Companies

“"Find all users 75%+ likely to churn and identify what new features should be sent to each in an email"”

eCommerce Companies

““Show the top 10 product categories from a list of 10,000 to each mobile user in order to maximize purchases””

Media Companies

“"Find all Android users 80%+ likely to watch our newly syndicated TV show when sent a push notification"”

Cortex Connectors

Cortex Connectors allow businesses to quickly and easily integrate Cortex via push or pull mechanisms. Cortex Connectors support a variety of data formats, including JSON, CSV and APIs, and are integrated with many common marketing and business applications.

Cortex Insights

Vidora exposes predictive insights unique to your business goals, and allows anyone in your organization to easily see the power of Strategic AI.


Strategic AI

Strategic AI is a novel approach to AI built by Vidora – designed specifically to help businesses optimize and automate for longer term and more strategic objectives. Some of the benefits of Strategic AI include:

  1. Flexible Business Objectives – Set goals on a weekly,  monthly or quarterly basis. Cortex will adapt and change automation results based on your current objectives.
  2. Optimize for Longer Term and Strategic Goals – Optimize for  organizational goals such as: “maximize total subscribers” or “maximize for total time played across all video”.
  3. Optimize for Complex Goals – Optimize for goals which have multiple objectives such as: “minimize churn while ensuring $50,000 per day in ad revenue”.

Automated Data Normalization & Merging

Cleaning data, removing outliers, accounting for missing features, normalizing input features, and merging multiple sources can be a painful and time-consuming process. Cortex learns from every deployment, and has robust and automated frameworks for transforming and managing your data within our Strategic AI framework.

Automated Feature Engineering

Vidora automates feature engineering from raw, real-time behavioral data, generating optimal features from our experience with global Fortune 500s.

Automated Model Selection & Learning

Vidora trains and constantly evaluates multiple models, including state of the art deep neural networks and gradient-boosted decision trees.

Real-time Adaptive Intelligence

Vidora’s predictive technology adapts in real-time to optimize to every unique user’s experience, constantly learning and adapting to their actions.