Product Marketing Intern
As the Product Marketing intern, you’ll be involved with product marketing strategy from beginning to end. From positioning, competitive analysis, customer research, feature prioritization, setting goals, building out and executing on product communication plans to helping the sales team generate and close leads, you’ll quarterback new product launches and grow the adoption of existing products. You’ll also have the chance to take on special experimental projects to drive the business.
The ideal candidate will have a solid understanding of branding and marketing, and ideally will have led product marketing programs at a B2B technology company in the past. He or she must have a track record of strong leadership and exhibit excellent analytical and communication skills.
- Identify target customers, their needs, and how Vidora’s products will uniquely meet those needs
- Define and drive the go-to-market plan, including setting goals for campaigns, building out positioning and messaging by target customer and channel, prioritizing those campaigns, executing on them, and reporting on results
- Partner and collaborate with the engineering team to help define the product feature roadmap, while incorporating feedback from across the company
- Understand customer needs and refine messaging/pricing through surveys, interviews, product usage and competitive analysis
- Be a conduit for the voice of the customer to the company
- Drive post-launch marketing programs for sustained growth
- Review competitive offerings and drive ongoing differentiation
- Write executive communications and presentations as well as help build supporting pre-sale and post-sale content
- Previous background in B2B or B2C marketing or consulting, with exposure to both large and mid-sized businesses; knowledge of media and ecommerce business preferred
- Strong quantitative analytical ability and excellent written and oral communication skills
- Demonstrated capacity to communicate complex, large-scale concepts clearly and simply and execute on data-driven marketing campaigns
- Comfort in a fast-paced, entrepreneurial, start-up environment
- Strong team player, who is data-driven, customer-centric, persuasive, and an independent worker
- Ability to think strategically, execute effectively, and deliver high quality work against tight deadlines
- A BA/BS degree or equivalent practical experience, MBA preferred
The Basics – Vidora Fundamentals:
We first ask ourselves a fundamental question for anyone we interview at Vidora – “Can Vidora provide a great opportunity for the candidate to grow and meet their personal and career goals?” We believe a company should be an environment which fosters growth, and we are committed to providing that environment for everyone we work with at Vidora.
We’ve found there are a few underlying characteristics which are paramount for success at Vidora:
- Perseverance: There is a well-worn adage that “life will knock you down, the true test of character is how quickly you get back up”. Building a business is hard work – very hard work – and the ability to face setbacks and bounce back stronger than before is imperative.
- Drive: We are not here to build an average company. We want to work and surround ourselves with people who think big and are trying to impact the fundamental of how the world works.
- Acumen: Vidora is working on the cutting edge of data science, machine learning, and artificial intelligence. We also work with the largest global companies on technology which is transforming their businesses. The ability for everyone to adapt and learn allows Vidora to meet these challenges and achieve our vision of changing how businesses work.