Anastasia Turin

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ML in Practice: Predicting the Time of Day to Send a Newsletter

It’s generally agreed upon that machine learning is really good at making predictions with extensive data sets.  Humans just can’t sift through billions of data points and turn them into anything intelligible. But machines fall short with respect to running a business.  You need a lot of creativity to apply machine learning predictions in a […]

To Predict Churn, You Shouldn’t Predict Churn

Minimizing churn is one of the keys to success for a subscription media or commerce business. Loyal customers create predictable and compounding revenue for your business. If you can’t predict and prevent churn, you’ll spend a fortune trying to constantly acquire new users. Machine Learning is empowering businesses to develop more forward-thinking retention strategies than […]